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1970s

The so-called “Peacock Revolution” took over in the ‘70s which made it acceptable for men to wear brighter colors, bolder prints, and have their hair long. Less-formal versions of the traditional suit emerged including styles made from plaid, denim, and lightweight fabrics. Shirts and trousers were tighter than they’d ever...

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1960s

For the past 150 years, clothes for men had been tailor-made, and largely plain in appearance—that was until the ‘60s came along. The world’s attention went from movie stars to rock stars, such as the Beatles, Jimi Hendrix, and Mick Jagger. They wore collarless jackets, slim-fitting trousers, bright prints, and...

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1950s

James Dean had an undeniable influence on men’s fashion in the ‘50s, moving it towards an informality never seen before. Blue jeans, white t-shirts, and leather jackets took off, as did the greased-back hairstyle, all inspired by popular Hollywood films of the time. As these styles grew in popularity, so...

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1940s

With so many men going to war or doing their part at home, men’s fashion remained largely the same as it had been in the late 30s. Instead of new suits and attire, they relied on gear they already owned. But after the war, a more casual, sporting style took...

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1930s

Despite the Great Depression, popular culture and fashion flourished, mainly influenced by Hollywood films and the stars in them. Suits were still worn for formal occasions, but casual wear such as knitted sweaters and soft-collared shirts became the go-to day attire. Tennis and golf saw a rise in popularity, as...

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